The Marketing premier league finale was held by the Academic Club of ISME, Bangalore on 9th November, 2011 at ISME campus. The motive of this event was to encourage students to come up with innovative ideas and implement marketing techniques to encourage the Entrepreneurial skills of an individual. There were a total of 16 teams 8 students each team had put their best efforts to make the event a success. Marketing strategies like Advertising, Branding and Sales Promotion were the order of the day.
Results for the MPL 2011 were as follows:
Best Product Concept – Podicare (Shoes that help you measure the blood pressure and weight.)
Best Branding – Eye Muzik (Wire free audio solutions in form of spectacles)
Best Tag Line – Crunchy Chicken (Change your taste)
Best Logo – Redolence
Overall Winner
“LEAF Herbal Jam”
The event was managed by Prof. Marya and the academic club of ISME 2011. Prof. Nitin Garg appreciated the hard work of every student and also urged everyone to build their entrepreneurship skills. Prof. Ramesh Tagat’s presence motivated all the students even more to project the best.
The MPL proved to be a very successful event where all the students gained a lot of hands on experience and had applied the concepts of marketing management.
By:
Souvagya Ranjan
