ISME

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CASELETS

Role of Consumer &Shopping Insights in Marketing

RemaViswanathan Introduction The best way to initiate discussions onconsumer insights is to quote former Harley Davidson President and CEO, Richard Teerlink, about what the legendary motorcycle brand epitomizes for an American: “The adventurous pioneer spirit, the wild west, having your own horse, and going where you want to go – the motorcycle takes on some […]

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Guest Lecture

Mr.Prateek Mishra, Advocate Consultant, MMB Legal had addressed the class on the topics ” Corporate Law, Information act, Customer protection Act and Indian Patent Act.”   It was a thought provoking interaction.

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Guest lecture Session

Mr Kailash Rathi, Managing Partner of RealtyKart.com addressed the class on the topic “Entrepreneurship & Guidance to Career Path.”

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