CASELETS

Private Labels: Their growing importance in Retailing

Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and influence our buying behaviour. They form a part of our buying cart. In India, where the brand consciousness is low, this article proposes to be the exponent of ‘Private Labels’. This will help in understanding […]

Sales incentives-which one works better?

Sales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. The toughness is due to the long hours and the constant stress due to targets. It may also get frustrating due to the need to be patient with prospects who may ignore repeated calls, pushy […]

Eye Check up Camp: ISME

ISME organised an Eye check up camp for students, faculty and staff at ISME on 14 October 2014. The Check up was done by the team of doctors and staff of THE EYE FOUNDATION, Bangalore in very efficient manner. The students who required further testing were advised to visit hospital at outer ring road. Dr […]

Demystifying Bonds- Series II

Demystifying Bonds- Series II By Bikramaditya Ghosh, Asst. Professor [1] Some situational strategies that are adopted by debt fund managers which I would like to elaborate here – Riding the Yield Curve – In a normal upward sloping […]

Guest Lecture by Ms. Shalini Dutta- "V Hire 4U"

A guest lecture was held on 2nd September 2014 with an impressive attendance of around 80-90 students. The lecture was delivered by Ms. Shalini Dutta, country head HR “V Hire 4 U”. The session was around of 1hr 15mins. And it was segmented into two segments regarding sharing knowledge for HR and marketing. The first […]

Interesting Marketing Terminologies

Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In this process of change and evolution, modern marketing has thrown up some interesting concepts and has added to the marketing jargon. Unless one is in touch with the latest developments in marketing there is every […]

Demystifying Bonds- an exploratory work

Demystifying Bonds- an exploratory work By Bikramaditya Ghosh, Asst. Prof. This small attempt is to demystify the Accrual & Duration strategies of Bonds along with Duration Concept for Bonds. These are generally used for Treasury & Cash Management activities by Banks & Corporates of decent size. Generally the common […]

TEACHER’S DAY AT ISME

TEACHER’S DAY AT ISME Teacher’s play a vital role in our lives as they are our guides,motivators and are a replacement of God and Parents. This teacher’s day was very special to all of us as we got our mentors who […]

FRESHER’S CUM INDEPENDENCE DAY

FRESHER’S CUM INDEPENDENCE DAY As Fresher’s Party is organised in every college, so was it organised in our college to bring out the hidden talents in the students and as a medium to showcase their talents. This time the Fresher’s Party was combined with the Independence Day programme. There […]

Beating the drum of freshers day

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