Demystifying Bonds – Series III This version is dedicated to the concept of YTM or Yield to maturity. If somebody buys a bond when a Bond is launched i.e. 11% ITC 2024, he […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how psychological distance influences individuals’ thoughts and behavior in evaluating […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction […]
Read MoreLiving in a Bubble The world we are inhabiting increasingly throws our own reflection back to us. We only meet […]
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Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The technology has enabled the consumers to shop at their will and pleasure. This has given rise to new shopping experiences to the customers. These emerging experiences have forced the retailers to reach the customers in […]
Read MorePanel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived even a hundred years back. It is amazing that within a hundred years, which is a short period in the history of mankind, so many things have changed, right from the way we transit, communicate, […]
Read MoreSummary : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management” The discussion was chaired by Prof. Ramesh Tagat, Academic Mentor of ISME. The speakers were senior managers and leaders in the corporate world including Mr. V. Vasantha Kumar, Director-Marketing and Communication, IBM-India and South Asia, Mr. Ranjan Samanta Senior VP Customer Insight from […]
Read MoreIs single product strategy correct for such a diverse economy like India? Bikramaditya Ghosh, Asst. Prof. ISME Back Ground Being a Private Banker for almost eleven years, a dilemma has been observed among my peers. All the Banks or, Investment Houses has a dedicated Department named as “Product”. They carry out all the […]
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Telecommunication A guest lecture was held on 4th November 2014. The lecture was given by Dr. Sibichen Mathew on “Telecom regulatory authority of India and precautions to be taken in a wire-free world”. He Discussed About Telecommunication Growth Of India. And he starts with India remained the world’s second-largesttelecommunications market according […]
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A guest lecture was held on 6th November 2014 with an attendance of around 50-60 students. The lecture was delivered by Mr. Shivakumar Venkateswaran, General Manager, Future Value Retail Ltd of future group. He was addressed by one of our student, Subhashree Swain. The session was around of 1hr 15mins. And it was totally based […]
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