Prof. SUSHANT E ROverview: Block Chain could be a revolution in the way everyone- businesses, governments, organisations and individuals- work together.it provides a simple, secure way to establish trust for virtually any kind of transaction, helping simplify the movement of money, products or sensitive information worldwide. Block Chain technology was originally developed as part of […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, âUnderstanding consumer behaviour and knowing consumers are never simple. Consumers may state their needs and wants but act otherwise.â According to Schiffman and Kanuk (2003) âConsumer behaviourâ is the behaviour that consumers behave in the form of acquiring, buying, using, evaluating, or consuming product, service […]
Read MoreProf. Shurlly Tiwari Resource is something which is very helpful in fulfilling the target but which gets depleted in due course of time, with this definition in mind the question that arises is â should an employee salary grow with ages, when he as a resource is getting depleted over time? The simple answer to […]
Read MoreProf. Sushant E R Abstract In last two decades, we have seen a drastic change in organisationâs business models and their new and innovative approach towards business as a whole. This immensely helped organisations to stand out in a crowd but also to reach out to huge numbers of customers and maximize their profit earning […]
Read MoreKIRAN KUMAR K V âThere are two kinds of forecasters: those who donât know and those who donâtâ know they donât knowâ John Kenneth Galbraith â Economist (1908-2006) With the US equity markets currently perceived to be an all bubble market with undue overvaluations. In the words of Mark W Yusko (Founder of Morgan Creek […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how consumers translate the attributes of products into meaningful associations with respect to self, following Means-End Theory(Modesto VeludoâdeâOliveira, Akemi Ikeda, & Cortez Campomar, 2006). It is a useful technique in qualitative research technique used to get […]
Read MoreProf. Haritha S Cold Chain Cold chain can be defined as a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and their shelf life is extended to a greater period of time. Cold chain is a necessity for not just for the agricultural produce but also for horticulture, […]
Read MoreDr. CHAKRAPANI GOPAL Today as B2B marketers are immersed into all directions the role of marketing are multifaceted. The modernization and deployment of new technology, and new customer behaviour needs a special mention. The expectation from the CXOs is to pay immediate attention to customer needs and deliverables are the key to success stories. As […]
Read MoreKIRAN KUMAR K V In the remarkably transformed global business and financial environment, the opportunities and challenges for the corporate finance practitioners has elevated to a newer and more complex state. In response, shareholder value has become the central corporate agenda and corporates are becoming more focused on value creation (Chandra, Strategic Financial Management: Managing for […]
Read MoreSudindra V R XYZ is a commercial bank operating with 05 branches in Karnataka, it was started in the year 2017. The bank is concentrating majorly on personal finance, industrial loan, agriculture assistance and some part of consumer loan. XYZâs popular product is âXYZ priority savings accountâ and âXYZ future term depositâ, which pays good […]
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