International School of Management Excellence (ISME), Bangalore hosted 19th AIMA National Quiz Contest one of the most grand and pompous Quiz show. This Event witnessed a participation of over 22 teams of both private and PSU companies like Infosys, Cognizant Tata Power, IOCL, BPCL, Honda Motors (HMSI), Tata Steel, NLC etc.. This being the regional […]
Read MoreA Case of Time Series Predictive Modelling of Bitcoin Prices Prof. Kiran Kumar K V Faculty-Finance & Analytics International School of Management Excellence (ISME) 88, Chembanahalli, Sarjapura Road, Bangalore-562125 kirankvk@isme.in +91-99644-02318 On one side there was a technological invention of an electronic cash system among peer-to-peer. An alternative currency to be precise. Designed to be […]
Read MoreHigh performance Work System: A new system for efficient Organizations By: Prof. Shurlly Tiwari ______________________________________________________________________________ Introduction: Have you ever thought, why work is termed as performance in organizations, there is great demand of Performance in all the organizations across industries. Employees growth, career, bonus, and retain ability depends on the performance given by the employees. […]
Read MoreTHE AGE OF THE VOICE ASSISTANTS By Haritha S, Assistant Professor, ISME Key words: Voice Assistants, Alexa. Introduction In the past few years there has been a significant rise in the use of Voice Assistants (VAs), this rise has resulted in several changes in terms of consumer experience, consumer behaviour, brand marketing, brand positioning etc. […]
Read MoreValue Realization through Pricing of Hosted or SaaS based Offerings By: Anshu Sharma Pricing without doubt is the most important decision a marketer makes. Pricing form an integral part of the marketing mix, thus having a strong bearing on how your product/service is perceived in the market. In context of markets like India, pricing assumes […]
Read MoreMutual Fund Reclassification – Impact on Mutual Fund Investors By: Joydeep Dass Faculty – Finance Email: Joydeep@isme.in Mobile: +91-9175360870 Overview – The Securities & Exchange Board of India (SEBI) has reclassified the MF schemes vide its circular dated 6/10/2017. The objective is to ensure uniformity in schemes launched by mutual funds. This classification was further required to […]
Read More~~~ Beginning of the Case ~~~ The Sharpe’s Way to Minimum Variance Portfolio (Case Study – Sharpe Portfolio Optimization) With the mixed feeling of fear and excitement, Jyoti entered her name in the visitor entry register, and in the column for person to visit, he wrote Mr. Sunil Naik and purpose of visit as New […]
Read MoreMini-Case: Service Marketing (This mini-case is inspired by a true incident. However, the facts of the actual incident have been slightly altered to bring out certain key concepts in service marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) Indian family offloaded from a flight ‘over a crying 3-yr-old’ […]
Read MoreS. Shyam Prasad Ph.D Abstract In modern time, organisations want to grow fast in order to catch up with the grown-ups. They incorporate various tools and systems adopted and used by the predecessors. This may not necessarily result in achieving the intended objective. Organisations have to draw upon the McKinsey 7S model; ensure that other […]
Read MoreBy: Shurlly Tiwari- HR faculty (ISME, Bangalore) ___________________________________________________________________________ “True HR power comes in influencing business outcomes, rather than just reporting what happened”- Dr. Edward Siegal In today’s dynamic world, HR professionals go through a trip of ecstasy and agony. Professionals are ecstatic, while conducting HR functions as well as giving them shape, but this feeling […]
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