CASELETS

VRIO framework – the “O” in it! – Dr. S. Shyam Prasad

(The idea and concept of this article are credited to the article in MITSloan titled “How Not to Organize In-House Experts: Lessons From Boeing” by Pedro Monteiro, an assistant professor at Copenhagen Business School) 19th December 2024 Introduction VRIO is a framework that helps organisations identify their competitive advantages by analysing their internal resources and capabilities: […]

Google Doodle: Inspiring Creativity Everyday – Dr. Sweta Bhasin

19th December 2024 Google’s dynamic and imaginative logo often catches our eye, but how many of us have actually stopped to consider the story behind it? Every time we type a few words into the search bar, we are stepping into the boundless realm of the internet—but before we rush off, why not linger a […]

The Journey of Cinema: From Theaters to OTT and Beyond – Prof. Kavitha K N

https://medium.com/@kavithakn.isme/the-journey-of-cinema-from-theaters-to-ott-and-beyond-47083d8ff064

The over-qualified workers struggling to find a job – Prof. Sriram Prabhakar

11th December 2024 Intuitively, it seems employers would want to hire the most skilled and experienced candidates. But that’s not always the reality. When Emily aspired to transition into her ideal career, she presumed that applying for an entry-level administrative position and advancing from there was her optimal strategy. A position came available at a […]

Transition from Flea Market to Online Market and beyond AI – Prof. Manasa R

3rd December 2024 Introduction The emergence of e-commerce has completely changed how people purchase and sell goods and services. Historically, flea markets—which are small, outdoor marketplaces where sellers provide handcrafted, antique, or second-hand goods—were a mainstay in many localities. The consumer experience has been drastically changed by the rise of online marketplaces, which provide ease, […]

Engagement Farming – Prof. Sriram Prabhakar

2nd December 2024 Engagement farming refers to a range of deceptive practices on social media designed to artificially inflate engagement metrics such as likes, shares, comments, and followers. This strategy is often perceived as manipulative and is discouraged across platforms due to its potential to undermine genuine interaction and trust among users. Key Characteristics of […]

Cloward -Piven Strategy and The Welfare State – Prof. Sriram Prabhakar

2nd December 2024 The Cloward-Piven Strategy is a political framework that was devised in 1966 by sociologists Richard Cloward and Frances Fox Piven. The purpose of this concept was to bring about significant systemic change by intentionally overloading welfare systems. Their plan is based on the conviction that the current welfare programs do not effectively […]

The Fast and the Familiar: How Quick Commerce is Changing the Game for Kirana Stores – Prof. Indranil Dutta

29th November 2024 In recent years, the retail landscape in India has changed dramatically, thanks to the rise of quick commerce (q-commerce). This concept of delivering groceries and everyday essentials within 10–30 minutes has revolutionized how urban consumers shop. Popular platforms like Zepto, Blinkit, Swiggy Instamart, and Dunzo have made convenience the new norm, appealing […]