Mini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), M.Tech. (IIT Kharagpur), B.Tech. (IIT Kharagpur) […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction For centuries, advertisers and marketers frequently used women in advertisements portraying in sexiest role, restricting their role in upbringing children, looking after family and doing all household chores. Thus women, in spite of being used in advertisements frequently, they were presented in inferior manner irrespective of their potentials and […]
Read MoreBy : Shurlly Tiwari (HR-Faculty) When Athletes wants to improve their performance they spend hours in viewing their own videos. However, the same thing cannot be possible with white-collar jobs. For the feedbacks in such jobs, Performance Appraisal plays a very important role. Performance Appraisal is a process, which helps the employee to understand their […]
Read MoreS. Shyam Prasad PhD. Introduction India proposes to have only electric vehicles (e-vehicles) by 2030. With the population touching to be world’s highest, what makes the country to aim for such an ambitious programme? Why is the country seems to be in a hurry to get rid of petrol/diesel vehicles? The major roads are pothole […]
Read MoreBy: Joydeep Dass Faculty – Finance Email: Joydeep@isme.in Mobile: +91-9175360870 Introduction – The Government of India constituted a committee under the leadership of Justice B.N Sri Krishna on August 2017. The Committee studied the issues related to data protection, recommend methods to address data privacy issues, make specific suggestions and draft a data protection bill. […]
Read MoreDr. Shampa Nandi, Faculty ISME Indian passenger vehicle industry is showing a slow growth rate below 6%, all time low in last four years. In spite of double digit growth in rural market, the urban market like Delhi NCR, Mumbai witnessed flat sales with negative sales growth in FY2018-19. A very recent article, “Small is […]
Read MoreProf.Vikku Agrawal, ISME The idea of Universal Basic Income (UBIS) has remained popularly controversial through the world for almost a decade now. Its implementation across countries has had protagonists and antagonists in the form of economists, analysts, political parties, the voters’ base, the tech entrepreneurs like Elon Musk, Mark […]
Read MoreKIRAN KUMAR K V, Faculty – Finance, ISME SREENIVASA K M, BM, Kotak Mahindra Bank Financial Derivatives are contractual hedges designed to support the risk managing process of portfolio managers and other asset holders. As investment product financial derivatives has always been taken with a pinch of salt by the global market participants. One […]
Read MoreKIRAN KUMAR K V, Faculty – Finance, ISME The year gone by – 2018 World Markets In terms of global growth and inflation, 2018 has been a year of transpiration. The comparable balanced global economic condition of 2017, lost the synchrony in 2018 – The rampant growth trend of US markets was seen to be […]
Read MoreAnshu Sharma Indian Passenger Vehicle Industry: Introduction India is projected to become the third largest passenger vehicle (cars, utility vehicles and vans) market by 2020. As of 2017, India stood fifth, behind China, US, Japan, Germany. India produced and sold a record four million passenger vehicles (PV) in the year ended 31st March 2018. The […]
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