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COVID Impact: The new phenomenon in retailing – Dr. S Shyam Prasad

24 Sep, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. Although the concept sounds simple, many have researched retailing, and several papers on the subject are available in the literature. Scholars have put forward many hypotheses to explain the evolution of retail business. To understand […]

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COVID Impact: The new phenomenon in retailing – Dr. S Shyam Prasad

19 Sept, 2022. Introduction For the unaccustomed, retailing means selling goods to the end customers rather than selling to businesses. Although the concept sounds simple, many have researched retailing, and several papers on the subject are available in the literature. Scholars have put forward many hypotheses to explain the evolution of retail business. To understand […]

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Recommendation Agents: How useful are they? – Dr. S Shyam Prasad

21 July, 2022. Disclaimer: At the outset, I would like to make it clear that this is a blog, and I have expressed my personal opinion. I fully appreciate that others may differ from my opinion, and I do not confront them. Introduction In the present era of COVID and digital marketing, people’s lifestyles have […]

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