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Read More7th November 2024 A friend of mine was recently fretting about a boyfriend who had stopped being as interested as he was in the beginning of the relationship. She complained that the “good morning” and “goodnight” messages were becoming less regular and the random messages asking how she was, and that he was missing her […]
Read More29th October 2024 Imagine the aroma of fresh coffee beans filled into the air as you step into a store. The enticing aroma increases the likelihood of you walking out with a jar of coffee powder. This scenario describes the concept of Priming Effect. The priming effect occurs when exposure to a particular stimulus (the […]
Read More28th October 2024 During one of my reading sessions, I stumbled upon a fascinating example in Sudhir Sitapati’s book CEO Factory, which discussed how the British transformed the perception of tea in India. This sparked my curiosity, leading me to explore more such instances. It’s evident that the strategy employed by the British East India […]
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