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CASELETS

EXTERNAL VALIDATION – Prof. Shruthi Nanjappa

7th November 2024 A friend of mine was recently fretting about a boyfriend who had stopped being as interested as he was in the beginning of the relationship. She complained that the “good morning” and “goodnight” messages were becoming less regular and the random messages asking how she was, and that he was missing her […]

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The Priming Effect- Driving Consumer Decision – Dr. Sweta Bhasin

29th October 2024 Imagine the aroma of fresh coffee beans filled into the air as you step into a store. The enticing aroma increases the likelihood of you walking out with a jar of coffee powder. This scenario describes the concept of Priming Effect. The priming effect occurs when exposure to a particular stimulus (the […]

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