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CASELETS

Transition from Flea Market to Online Market and beyond AI – Prof. Manasa R

3rd December 2024 Introduction The emergence of e-commerce has completely changed how people purchase and sell goods and services. Historically, flea markets—which are small, outdoor marketplaces where sellers provide handcrafted, antique, or second-hand goods—were a mainstay in many localities. The consumer experience has been drastically changed by the rise of online marketplaces, which provide ease, […]

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Engagement Farming – Prof. Sriram Prabhakar

2nd December 2024 Engagement farming refers to a range of deceptive practices on social media designed to artificially inflate engagement metrics such as likes, shares, comments, and followers. This strategy is often perceived as manipulative and is discouraged across platforms due to its potential to undermine genuine interaction and trust among users. Key Characteristics of […]

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Cloward -Piven Strategy and The Welfare State – Prof. Sriram Prabhakar

2nd December 2024 The Cloward-Piven Strategy is a political framework that was devised in 1966 by sociologists Richard Cloward and Frances Fox Piven. The purpose of this concept was to bring about significant systemic change by intentionally overloading welfare systems. Their plan is based on the conviction that the current welfare programs do not effectively […]

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The Fast and the Familiar: How Quick Commerce is Changing the Game for Kirana Stores – Prof. Indranil Dutta

29th November 2024 In recent years, the retail landscape in India has changed dramatically, thanks to the rise of quick commerce (q-commerce). This concept of delivering groceries and everyday essentials within 10–30 minutes has revolutionized how urban consumers shop. Popular platforms like Zepto, Blinkit, Swiggy Instamart, and Dunzo have made convenience the new norm, appealing […]

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20th Vs 21st: Exploring Teacher Trauma – Dr. Sushyni Kothuri

15th November 2024 Introduction Education has always been a dynamic field, adapting to social, technological, and economic changes. Teaching in the 1990s contrasts significantly with the profession as it stands in the 2020s, primarily regarding teachers’ roles, responsibilities, and the evolving educational environment. This essay explores these changes, focusing on how a single teacher once […]

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