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Trip to SAN Engineering and Locomotive Company Ltd

An industrial trip to SAN Engineering was organized by ISME on 11th and 12th October, 2010. Students went in two batches. Dr. Khaiser Parvez, AVP of HR department and Mr. Ramesh, Senior Manager Marketing, briefed the students about the operations of the company. The students were accompanied by Prof. Ramesh Puttanna and Prof. Krishnan Iyer. San […]

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SIXTH SENSE

We grew up interacting with physical objects all around us. We use gestures to interact with these objects. As we all know in India we don’t need to teach a child what is gesture for ‘NAMASTEY’ or what is the signal an umpire gives for ‘FOUR or SIX’ in cricket. Just imagine if we use […]

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HOW BEAUTIFUL IS LIFE ?

HOW BEAUTIFUL IS LIFE?ASK THAT TREE, ALONE IN THAT ORCHARDWARMING WITH HOPE TO GROWACCENTUATE MISCHIEVOUS BREEZE TO BLOW GREEN AND STRUTTING WITH DEWLIKE GEMS INSERTED BY SUNSHINE FEWBIRDS AND BUTTERFLIES FEEL THE RELIEFCHIRPING AND CHATTINGHIDING IN THE LEAVESTHATS HOW THEY REVIVEASK THEM HOW BEAUTIFUL IS LIFE HOW BEAUTIFUL IS LIFE ?ASK THAT LILYWHOSE BEAUTY IS […]

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History of the US$

Year 1980: US$ = Aid = most welcomeYear 2010: US$ = AIDS = not welcomeContributed by,Prof. Kishore NairISME – NM

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Trip to Heaven

There is God and he heard my prayers, in the month of April, I visited to most beautiful place of India – Andaman and Nicobar Island. It was most exotic place.  I was sitting on the Beach of Niel Island in the Andaman’s, there were trees all around and I could hear thunder rolling in […]

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How Brands got their names?

APPLE It was the favourite fruit for founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn’t suggest a better name by 5 O’clock. CISCO It is not an acronym as popularly believed. It is short […]

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Bhojpuri Masala for Dabur: Article Review

Please refer to the cover page of ET dated 14.10.2010 .The article is written by Mr.Sagar Malviya.It talks about Dabur’s new “Brand Personality” through marketing strategy to target rural consumer for health supplement; Chawanprash. The company has roped in Bhojpuri Film-Star Ravi Kishan to promote the product in the area of UP, Bihar. After reading […]

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LIFE…

Life is but a journey,             It ends before the destination. Travel while you can, Live upto your imagination. Life is but a breeze,             It takes you in every direction. Choose your paths carefully,             You have to pay for each action. Life is but a silver moon,             Sorrow is present only in […]

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