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Spiritual Tourism, Destination Competitiveness, and India – Dr. Shampa Nandi

10th May 2024 Introduction Post-pandemic reopening of international borders and regaining of travellers’ confidence in cross-border travels created a surge in international travel and observed a ripple effect in the tourism industry. The recent magnificent inauguration of Ram Mandir in Ayodhya with a projection of Ayodhya as a global spiritual hub enhances India’s prospect as […]

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Anti- Customer Persona: A strategy to remain focused – Dr. Sweta Bhasin

20 April 2024 Identifying the target audience is a crucial element in crafting successful marketing initiatives, offering a clear roadmap for strategic planning. This involves creating customer personas that encapsulate the characteristics of the desired audience. Equally important, however, is recognizing the existence of a distinct group that does not align with our ideal customer […]

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