FRESHERâS CUM INDEPENDENCE DAY As Fresherâs Party is organised in every college, so was it organised in our college to bring out the hidden talents in the students and as a medium to showcase their talents. This time the Fresherâs Party was combined with the Independence Day programme. There […]
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A statistical review in the trends of Consumer Price based inflation in India from July 2013 to May 2014 Generally it has been observed that both economists & consumers spend a lot of time on understanding & evaluating Consumer Price Index (CPI) rather than Wholesale Price Index (WPI). This tiny attempt is to find the […]
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Influence Marketing: The Changing Dynamics Defining the Concept: Remember the good old days of discussingindividual purchases or the intended ones with family and close friends and obtaining their genuine appraisals which could go either way! But today although that primary influence circle is still influential, there are many additions to this circle, thanks to the […]
Read MoreDr. S. Shyam Prasad Introduction In the early days of human existence, man hunted and gathered things on his own. He met his âneedsâ on his own. With the emergence of agriculture around 8000 BC, the society became more efficient and developed the ability to produce more than their own requirements for exchange. Trading developed […]
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Mr.A.N.Chandramouli (ISME Board Member) has been elected as the President of Bangalore Chamber of Industry and Commerce. We congratulate and wish him all the very best. Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
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Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
Read MoreDr. S. Shyam Prasad Abstract Students of management are often told that marketing is both a science as well as an art. However, in view of ever evolving practices and methods in marketing it makes an interesting topic to investigate once more. Without going into traditional and class room justification of the statement, I have […]
Read MoreRema Viswanathan Introduction Many of us would have travelled beyond our country borders at some point in time, enjoyed a different kind of consumption lifestyle and come back to our home environment naturally leading to comparisons! If this happened before the 1990sâ, then those foreign trips would be etched strongly in our minds with regards […]
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