KIRAN KUMAR K V āWe tend to overestimate the effect of a technology in the short run and overestimate the effect in the long runā ā Amaraās Law FinTech is the catchphrase in the financial markets and financial services industry across the globe. Itās been sounded in various financial media as something thatās going to […]
Read MoreKIRAN KUMAR K V The process of personal financial planning conducted professionally, cannot ignore the major aspect of estate planning. Estate planning is being gaining the popularity with more professionals entering the business. What used to be a process followed by only the super-rich, through their attorneys, is now being implemented in the financial advisory […]
Read MoreProf. SUSHANT E ROverview: Block Chain could be a revolution in the way everyone- businesses, governments, organisations and individuals- work together.it provides a simple, secure way to establish trust for virtually any kind of transaction, helping simplify the movement of money, products or sensitive information worldwide. Block Chain technology was originally developed as part of […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, āUnderstanding consumer behaviour and knowing consumers are never simple. Consumers may state their needs and wants but act otherwise.ā According to Schiffman and Kanuk (2003) āConsumer behaviourā is the behaviour that consumers behave in the form of acquiring, buying, using, evaluating, or consuming product, service […]
Read MoreProf. Shurlly Tiwari Resource is something which is very helpful in fulfilling the target but which gets depleted in due course of time, with this definition in mind the question that arises is ā should an employee salary grow with ages, when he as a resource is getting depleted over time? The simple answer to […]
Read MoreProf. Sushant E R Abstract In last two decades, we have seen a drastic change in organisationās business models and their new and innovative approach towards business as a whole. This immensely helped organisations to stand out in a crowd but also to reach out to huge numbers of customers and maximize their profit earning […]
Read MoreKIRAN KUMAR K V āThere are two kinds of forecasters: those who donāt know and those who donātā know they donāt knowā John Kenneth Galbraith ā Economist (1908-2006) With the US equity markets currently perceived to be an all bubble market with undue overvaluations. In the words of Mark W Yusko (Founder of Morgan Creek […]
Read MoreDr. S. Shyam Prasad Introduction Laddering refers to an in-depth personal interview done on one-to-one basis to figure out how consumers translate the attributes of products into meaningful associations with respect to self, following Means-End Theory(Modesto VeludoādeāOliveira, Akemi Ikeda, & Cortez Campomar, 2006). It is a useful technique in qualitative research technique used to get […]
Read MoreProf. Haritha S Cold Chain Cold chain can be defined as a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and their shelf life is extended to a greater period of time. Cold chain is a necessity for not just for the agricultural produce but also for horticulture, […]
Read MoreDr. CHAKRAPANI GOPAL Today as B2B marketers are immersed into all directions the role of marketing are multifaceted. The modernization and deployment of new technology, and new customer behaviour needs a special mention. The expectation from the CXOs is to pay immediate attention to customer needs and deliverables are the key to success stories. As […]
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