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The beginning of Real Estate Investment Trust (REIT) in India

By: Joydeep Dass  Faculty – Finance  Email: Joydeep@isme.in  Mobile: +91-9175360870  Introduction – REIT is the acronym for Real Estate Investment Trusts. REIT’s are similar to mutual funds where a group of investors pool resources to invest in income generating real estate properties. REITS are also called as “Real Estate Stock”. REIT’s are constituted as a […]

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Technology Acceptance Model (TAM) – New Success Mantra

By: Shurlly Tiwari, HR faculty (ISME) Technology is taking over in corporate world; most of the organisations are open and adopting new technology, It has become the requirement for the employees to upskill themselves on new technologies. But, everybody is not a technology person, and it becomes difficult for the people, who are not technology […]

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ISME hosted 19th AIMA National Management Quiz at Bangalore

International School of Management Excellence (ISME), Bangalore hosted 19th AIMA National Quiz Contest one of the most grand and pompous Quiz show. This Event witnessed a participation of over 22 teams of both private and PSU companies like Infosys, Cognizant Tata Power, IOCL, BPCL, Honda Motors (HMSI), Tata Steel, NLC etc.. This being the regional […]

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A Case of Time Series Predictive Modelling of Bitcoin Prices

A Case of Time Series Predictive Modelling of Bitcoin Prices Prof. Kiran Kumar K V Faculty-Finance & Analytics International School of Management Excellence (ISME) 88, Chembanahalli, Sarjapura Road, Bangalore-562125 kirankvk@isme.in +91-99644-02318 On one side there was a technological invention of an electronic cash system among peer-to-peer. An alternative currency to be precise. Designed to be […]

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High performance Work System: A new system for efficient Organizations

High performance Work System: A new system for efficient Organizations By: Prof. Shurlly Tiwari ______________________________________________________________________________ Introduction: Have you ever thought, why work is termed as performance in organizations, there is great demand of Performance in all the organizations across industries. Employees growth, career, bonus, and retain ability depends on the performance given by the employees. […]

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THE AGE OF THE VOICE ASSISTANTS

THE AGE OF THE VOICE ASSISTANTS By Haritha S, Assistant Professor, ISME Key words: Voice Assistants, Alexa. Introduction In the past few years there has been a significant rise in the use of Voice Assistants (VAs), this rise has resulted in several changes in terms of consumer experience, consumer behaviour, brand marketing, brand positioning etc. […]

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Value Realization through Pricing of Hosted or SaaS based Offerings

Value Realization through Pricing of Hosted or SaaS based Offerings  By: Anshu Sharma Pricing without doubt is the most important decision a marketer makes. Pricing form an integral part of the marketing mix, thus having a strong bearing on how your product/service is perceived in the market. In context of markets like India, pricing assumes […]

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Mutual Fund Reclassification – Impact on Mutual Fund Investors

Mutual Fund Reclassification – Impact on Mutual Fund Investors By: Joydeep Dass Faculty – Finance Email: Joydeep@isme.in Mobile: +91-9175360870 Overview – The Securities & Exchange Board of India (SEBI) has reclassified the MF schemes vide its circular dated 6/10/2017. The objective is to ensure uniformity in schemes launched by mutual funds. This classification was further required to […]

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Mini-Case: Service Marketing

Mini-Case: Service Marketing (This mini-case is inspired by a true incident. However, the facts of the actual incident have been slightly altered to bring out certain key concepts in service marketing) Author:                  Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) Indian family offloaded from a flight ‘over a crying 3-yr-old’                                     […]

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