Nov 15, 2021. Introduction In marketing parlance, a message sent to a prospect using his or her data such as time, age, country, gender, etc., is termed as a personalized message even though it may not contain the name of the receiver. Such personalized communication created for the sake of providing them with more valuable […]
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Read MoreThe biggest question today to be asked in the Asian Continent is will Evergrande be Asia’s Lehman. The Company started with selling bottled water and pig farming in 1996 was once a brand identity of the real estate boom in China. In 1996 just as china’s property boom was beginning to take off. The rapid […]
Read MoreNov 3rd, 2021. October 5th 2021, I was expecting the message stating your instalment amount of INR XXX debited from my AXIS Bank Savings Bank account. Unfortunately, no message, no transaction confirmation and its very surprising! Entire night I could not sleep. I started checking my bank account whether I have maintained balance in my […]
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Read MoreData Breach and its impact on an individual
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Read MoreOct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to be important for the success of any organisation. This is a part of larger work exploring the relationship between OJ and employees performance mediated by their demographics. Internal Marketing Internal marketing is, according to Kotler […]
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