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Is Green Green? – Prof.Sriram Prabhakar

March 11 , 2022. We have been talking and reading about climate change for years on end. Even though pollution leads to a rise in temperatures locally, however adding the phrase “climate change” gives a nice ring to it. There has been enough and more ink used to describe, discuss, and dissect the negative side […]

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Writing Critically for Academic Purpose – for Sophomores – Dr. S Shyam Prasad

March 03,2022. Introduction First thing first. The title. What is academic writing, what is critically writing and who are Sophomores? First, let me explain the term sophomores. Sophomores are those in their second year of university study and more importantly, sophomoric means “conceited and overconfident of knowledge but poorly informed and immature” as per Merriam-Webster’s […]

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See you in 10!! – Prof. Haritha S

Feb 14, 2022. Recently, I came across an ad of grocery delivery firm Zepto on YouTube, with which I was able to instantly connect. The ad focuses on a young couple who do not have stock of diapers and need to change the baby’s diaper immediately. An app named Zepto comes to their rescue and […]

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Generations – What, Why and How they are – Prof. S. Shyam Prasad

Feb 01, 2022. Introduction In the world of business, we speak about generations. I along with others is researching different behaviours of generations towards marketing efforts of firms. Instead of accepting the idea of generations as such, I decided to understand it in little more details. This write-up is about what generations are and why […]

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State of Fear – Prof.Sriram Prabhakar

19 Jan 2022. Over the last 2 to 3 decades, we have heard a lot of talk on “Global Warming” little realizing whether its actually true or not. Let’s look at the definition of Global Warming. Global Warming is defined as per the common convention as the heating up of the surface of the earth […]

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