29th October 2024 Imagine the aroma of fresh coffee beans filled into the air as you step into a store. The enticing aroma increases the likelihood of you walking out with a jar of coffee powder. This scenario describes the concept of Priming Effect. The priming effect occurs when exposure to a particular stimulus (the […]
Read More28th October 2024 During one of my reading sessions, I stumbled upon a fascinating example in Sudhir Sitapati’s book CEO Factory, which discussed how the British transformed the perception of tea in India. This sparked my curiosity, leading me to explore more such instances. It’s evident that the strategy employed by the British East India […]
Read Morehttps://medium.com/@kpamrutha09/crowdfunding-dawn-of-a-new-era-for-startups-and-investors-4537c75cd3f4
Read Morehttps://medium.com/@kpamrutha09/the-real-world-impact-of-esg-practices-driving-success-and-sustainability-3decbeca291c
Read Morehttps://medium.com/@sanjit.kr.ghosh12/understanding-quantum-computing-and-its-potential-use-cases-f6c4708dc2e9
Read Morehttps://medium.com/@drnidhiarora21/workplace-spirituality-nurturing-the-soul-at-work-d5250edc8b82
Read More14th October 2024 Introduction: Holistic marketing is well understood and has now come to stay. Internal marketing (IM) is one of its components. Marketing will succeed only when the entire organisation works together to satisfy the customers. It is futile to promise excellence when the employees are not ready or motivated to provide it. Therefore, […]
Read More14th October 2024 During the weekend, my family and I dined at a French cuisine restaurant, carefully examining the appetizer menu. We scanned through the options, contemplating our choices amidst the ambiance of the restaurant. While me and my husband sought out novel options to try, our daughter surprised us by ordering Honey Chilli Potato. […]
Read More24th September 2024 Case Study: The Digital Rebirth of “Emma” The world witnessed a ground breaking yet emotionally complex project: the creation of a digital bot named “Emma,” designed to mimic the personality and communication style of a deceased loved one. Emma’s creation was initiated by Sarah Johnson, who lost her mother, Emily, to cancer. […]
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The Institute of Management Accountants (IMA) grants and oversees the CMA certification, and they have a fee structure in place related to membership, entrance to the exam, and sitting for the exam, so let’s look at those costs first. Steps to certification Student Academic Professional IMA Membership (annual fee) $49 $160 $295 Entrance fee to […]
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