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Disguised unemployment and unnecessary jobs – Prof. Sriram Prabhakar

27 Dec, 2022. Disguised unemployment refers to a situation wherein labourers employed in a task cannot utilize their full potential, and their overall productivity remains low. Analysts try to identify this unemployment loophole in the economy to identify poor allocation of resources and reallocate them efficiently to increase total output. It is also known as hidden […]

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The wrong side of Marketing – Dr. S Shyam Prasad

19 Dec, 2022. Introduction There are things worse than death! Spend an evening as an insurance salesman, and you will understand what I mean. That was a remark made by Woody Allen. Why do people seem to dislike marketing?  Many researchers, in the last decade, have explored the dark side of marketing (Daunt & Greer, 2017). […]

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