ISME organized a guest lecture on “Managerial Decision Making and Research” for its management students as a part of its Business Research course on the 18th of January 2011.
The speaker was Mr. Joseph Jones from IMRB. Mr. Jones has over 13 years of experience in the field of market research and data analysis in various Indian and Global companies. He introduced the students to the importance of decision making, various models involved in decision making and how they fit into a managerial context.
With the help of the success and failure stories of real companies and examples from his work life and experience at IMRB, Mr. Jones was successful in maintaining the interest of the students and also in adding value to their knowledge base on Business Research.
By
Sruthi T
